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Developer Relations Advisory & Technical Community Builder, Author, Podcaster.

Have you ever been asked, “What exactly is Developer Relations?” Or perhaps you are the one asking the question. It’s a difficult question given the scope of DevRel, so we challenged ourselves to come up with a succinct framework.

Back in January, we shared some of our early thinking for a Developer Relations Framework, one that attempted to describe the surface area of Developer Relations, its components, and how they intersect.

Publishing V1 stimulated a really constructive discussion in the community. We weren’t 100% happy with the framework when we shared it publicly for the first time, so the feedback…


I had the pleasure of joining Gen Ashley, Vicky Thomey Lee, and Neill Gernon of Yard for an interesting online chat about the impact of COVID-19 on local tech communities this week.

Local technical communities have long provided a foundational support system for developers throughout their lifelong learning journey. For developers who connect, for organisers who create and for companies who support & hire how important is local in a remote world?

You can watch on YouTube here :


The importance of understanding company context.

It’s easy to make assumptions about DevRel. It might depend on what you’ve heard, or the company you’ve worked for.

Based on our own experience, and the research we conducted for the book, it became clear that your organizational context makes all the difference in the world. Let’s dig into this to share what we learned.

Two types of DevRel Companies

In our book we define two types of DevRel companies:

  1. Developer First — companies whose primary focus is to create and sell products specifically designed to be used by developers (a.k.a. Business to Developer, or B2D). Think Twilio, Stripe, MongoDB, Arduino, Unity, PerceptiLabs, etc.


The end-to-end life cycle of a developer within your DevRel program.

Perhaps no other tool or framework went through as many revisions as The Developer Journey Map during the development of the book. It’s our most ambitious framework, as it seeks to document the end-to-end life cycle of a developer interacting with your DevRel program.

Consequently, in the book, there are six chapters totaling over 15,000 words dedicated to exploring The Developer Journey Map. This post can only scratch the surface of this topic, but will hopefully serve as a useful introduction to the concept.

What is The Developer Journey Map?

Stages, goals, questions, touchpoints.

Like a customer journey, The Developer Journey Map is a visualization that identifies the path a…


For those of you following the progress of my collaboration with Caroline Lewko, I’m pleased to update that the book is inching closer to being available.

Our publisher, Apress, has added a pre-order link to the catalogue entry for the book — See here.

We will be updating again soon on how we intend to make the tools and frameworks available to the community under a Creative Commons license, independent of purchasing the book. This was something we were really passionate about, and Apress were really supportive of.

You can sign up to the book’s newsletter here.


Trinity College Cambridge. Image by The Telegraph

This week we published a double installment of the “Inside The Bradfield Centre” podcast to mark the launch of the 2021 Trinity Bradfield Prize. Take a listen to the episodes and full transcripts are also available below.

The Trinity Bradfield Prize is now open for applications from aspiring academic-entrepreneur teams with an early stage tech idea that has commercial potential. If you want to learn more and meet the teams, register now for the prize giving ceremony held at The Bradfield Centre on 23rd November.

Three prizes will be awarded from the £20,000 prize pot — the first prize is…


Photo by ev on Unsplash

Privacy is a red hot issue in Tech right now, headlined by the growing feud between Apple and Facebook. A key issue is there has been little consideration of the role that software developers play in creating the products and services you use today and will use in the future.

The concept of Privacy by Design, first created by Ann Cavoukian, and aims to protect the privacy of individual users of a product by baking in privacy considerations right from the start of the product development process. …


Photo by Will Francis on Unsplash

This week we published the latest episode of the “Inside The Bradfield Centre” podcast. Take a listen to the episode and a full transcript is also available below.

Episode Transcript

James Parton:

Welcome to Inside The Bradfield Centre. I’m James Parton, the managing director of the Bradfield Centre. And joining us today, is Nigel Hall who is the CEO of Cambridge Broadband Networks Group, and a member of the Bradfield Centre.

So in today’s conversation, just really looking forward to hearing about Nigel’s background. Nigel and I’ve chatted before, and he’s got a really varied and rich past. Really fascinating, so…


The scope of the Cambridge Norwich Tech Corridor

Out today, listen to Episode 31 of the Inside The Bradfield Centre podcast here, or on your podcasting service of choice.

Episode Transcript:

James Parton:

Welcome to Inside the Bradfield Centre. I’m James Parton, the managing director of the Bradfield Center, And this week I’m flying solo on the episode. Joining us on today’s episode is Linn Clabburn, who’s the program director of the Cambridge and Norwich Tech Corridor. So I’m really looking forward to learning just more about the Tech Corridor, what it’s all about, its objectives, how it’s measured, and maybe get Linn’s perspective on demand for office space…


King’s College Chapel, Cambridge. Photo Andrew Dunn — http://www.andrewdunnphoto.com/

Last June I was kindly invited by Wolfson Entrepreneurs’ Society to participate in a panel discussing the Cambridge Entrepreneurial Ecosystem. Alongside me was Tony Raven of Cambridge Enterprise, Emmi Nicholl of Cambridge Angels, and Rebecca Myers of Cambridge Judge Entrepreneurship Centre.

You can watch the replay of the event here:

Video replay of panel discussion.

James Parton

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